9:00 AM - Packaging 101
SARAH WASHBURN- VISIT NEW HAVEN
Visitors want more than just a place to stay. They want to dine out, visit local attractions, and attend events.
They want a full experience wrapped up in a bow. Join us and see how you can provide a valuable service to
your visitors by creating packages and itineraries that make your destination shine. We will discuss how to
work with your local partners including area attractions, events and restaurants, that can help you create
destination themed packages.
10:00 am - Tips & Tricks of Tourism
ROSEMARY BOVE & JEAN HEBERT - CONNECTICUT OFFICE OF TOURISM
Learn the concept of culinary tourism (understanding a region by experiencing its food)
Educate yourself on the importance of being active and having your voice heard as a small business
owner
Learn how to shine a positive light on the Industry (local press, recognition, etc)
Understand industry trends (hiring, technology, restaurant concepts, etc)
Learn how your tourism and cultural business can leverage the marketing programs offered by the CT
Office of Tourism. Representatives will be presenting no-cost marketing programs. The presentation
highlights program areas that will extend your market reach through the following programs including:
CTvisit.com – Approx. 5 million annual visitors, create your listing page with photos, deals, and events.
Social platforms – Twitter, YouTube, Pinterest, and Instagram.
Connecticut Open House Day – June 13, 2020
Educational Opportunities – Tourism Marketing Outreach, Governor’s Conference on Tourism, Strategic
Planning Sessions, Tourism Industry Newsletter.
Centralized Regional Marketing Program – Educate the COT on what’s happening in your community
and business.
Consumer Newsletter – Reaches over 100,000 opt-in subscribers looking for exciting things to do in CT.
11:00 AM - Shining a Positive Light on the Industry
YVETTE M. TAVARES - CT RESTAURANT ASSOCIATION
Hospitality Forum
Visitors want more than just a place to stay. They want to dine out, visit local attractions, and attend
events. They want a full experience wrapped up in a bow. Join us and see how you can provide a valuable
service to your visitors by creating packages and itineraries that make your destination shine. We will
discuss how to work with your local partners including area attractions, events, and restaurants, that can
help you create destination themed packages.
JOIN US AT MILFORD CITY HALL | REFRESHMENTS WILL BE SERVED
November 19th, 2019 from 9am-12pm
ATTEND ONE SESSION OR JOIN US FOR ALL THREE
PLEASE RSVP TO JULIE NASH AT JNASH@CI.MILFORD.CT.US
110 RIVER ST, MILFORD, CT 06460
